Tailor made quality pork from Europe

Tailor made quality pork from Europe



Objective: The programme’s aims are to increase the export to the targeted third countries, by means of creating a good image of European pork through focussing on its quality, and to increase the  awareness about the qualities of the European pork.

Target group: new potential clients in target markets - China, Japan, South Korea, Vietnam and the Philippines.

Action strategy: Fairs and B2B meetings in the targeted countries will be organised to bring European pork exporters in contact with new potential clients. To support these activities advertisements (print and online) will be published and direct mails will be sent to inform the target group of the upcoming events. A website will contain all necessary information about the programme so that potential clients can find everything they need to meet the European pork exporters. SEA and SEO will be used, where possible, to get the website known. Brochures and folders complete the image campaign with more information about the European pork and its qualities. 

All the programme’s communications will contain the following messages:

- The quality of the European pork (knowhow due to long-lasting tradition of pig breeding in Europe, strict EU legislation guarantees good quality)

- The traceability of the pork from farm to fork

- High service level of the pork exporters

- Food safety

Budget: € 2,933,298.10 for 3 years