Simple campaign
Inactive
Acronym:
PROVOLONE_AU
Number:
101015643
Call ID:
AGRI-SIMPLE-2020
coordinator:
Consorzio Tutela Provolone Val Padana
-
Italy
The project "Born to be authentic - Provolone Valpadana, a PDO cheese from Europe" is presented by the consortium of Provolone Valpadana PDO, with the aim of promoting the added value of the European product, in terms of authenticity, safety, traceability, and labelling guaranteed by the protection mark, reinforcing its recognition and consumption in Australia, a market which presents a sustained growth and which, thanks to the start of negotiations for free trade agreements, offers potential market opportunities for European producers.
The project aims to achieve 2 smart objectives:
1) increase the awareness and recognition of union quality schemes.
2) increase the competitiveness of certain union products through the increase in volume and value of exports of the testimonial product in the objective country.
The action strategy involves a series of activities, structured over a three-year period, aimed at reaching the targets that the consortium has identified as a priority in the market. it was decided to devote a great deal of attention and diversified actions to the ho.re.ca. target, focusing on chefs, who are often now true opinion leaders, and on young cookery students, investing in continuous information and training actions. at last, the target of consumer, to which the focus will be a digital strategy.
The project aims to achieve 2 smart objectives:
1) increase the awareness and recognition of union quality schemes.
2) increase the competitiveness of certain union products through the increase in volume and value of exports of the testimonial product in the objective country.
The action strategy involves a series of activities, structured over a three-year period, aimed at reaching the targets that the consortium has identified as a priority in the market. it was decided to devote a great deal of attention and diversified actions to the ho.re.ca. target, focusing on chefs, who are often now true opinion leaders, and on young cookery students, investing in continuous information and training actions. at last, the target of consumer, to which the focus will be a digital strategy.
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Product sector:
- Cheese
Target country:
- Australia
Budget
Total
1 322 916
€
EU contribution
1 058 332,80
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG