Qualipat 2 La qualità che viene dalla terra

The action responds to the topic “AGRI SIMPLE 2022 IM EU QS” for simple programs in the internal market: information provision and promotion programs aiming to increase the awareness and recognition of the union quality schemes, in particular Protected Designation of Origin (PDO), in order to increase the levels of recognition of the logo associated with the union quality scheme by the European consumers. The proposing organization is Consorzio di Tutela Patata di Bologna DOP, and the promoted products is the Patata di Bologna DOP
Objectives: the main message spread by this action concerns the system of EU quality schemes as a guarantee of quality and safety for consumers and as a mean that can encourage the production system and the local economy while protecting the environment and social cohesion of the community. These objectives are fixed fort the Italian market as target country for the action.
Target groups are:
- Women and men responsible for family spending and involved in the preparation of meals;
- Family members who follow and take care of the nutrition of all the members;
- Young people under 30 who represent today's and tomorrow's consumers.
In order to reach the target groups in compliance with the objectives, the communication about the Patata di Bologna PDO quality and characteristics, is spread through a series of different instruments:
- Social media
- Website management;
- The realization of a TV SPOT, in order to spread the elaborated messages through the TV media
- In store activities, in order to reach the consumer during the purchase act;
- Acquisition of communication spaces to increase the cognitive penetration rate
Moreover, in order to reach the aims of the action, the project include the realization of a series of POP and informative materials which would support the spreading of the messages about the taste, quality and traceability of the promoted product