Responsabile European Aosta valley Legacy: Fontina PDO

The REAL Fontina campaign is aimed at promoting Fontina PDO on the markets of ITALY, GERMANY and SWEDEN, with the overall objective of improving the competitiveness of the Union's PDO products, through an increased awareness of the quality mark and better economic performance for the testimonial product. The three markets have different degree of maturity of the promotional and commercial presence of Fontina PDO: Italy represents a consolidated market, Germany and Sweden instead represent interesting markets, in which however Fontina PDO is not immediately recognizable. For this reason the REAL campaign will have an exclusively B2B orientation on Germany and Sweden, while it will be mainly B2C in Italy. The activity plan includes PR activities, web & social communication and TV advertising in Italy; PR activities, print ADVs on trade magazines, masterclasses and study trips in Germany and Sweden; in addition to that, a participation to ANUGA 207 will be organized. Expected impact includes a 4% increase in the recognition of PDO logo and a turnover increase of more than 7,5 million Euros.