REAs GARDEN

The proposed Action entitled "REAs GARDEN" aims at information provision and promotion measures on fruit juices (orange juice-CN
Code: 200911, mandarin juice-CN Code: 200939 and grapefruit juice- CN Code: 200929) in Greece and Romania and is submitted by the
Producers Organization of REA. The action anticipates both at informative and economic return therefore is a value for money
project. In particular it is expected to increase levels of recognition of EU fruit juices and support the sales and exports of the specific
products. Project will approach both the trade channels and the consumers putting also multipliers on the frame. The rational
communication mix includes B2C activities along with intensive B2B activities such at stands at trade fairs, press events etc. The
general objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote
the European fruit juices which have unique features in terms of quality and taste and are produced under the strict European
standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs press
events, etc over a period of three years (June 2025 – May 2028).