Krokos Kozanis PDO the authentic!

Action's vision is to increase the recognition of the PDO logo highlighting the specific features of Krokos Kozanis PDO in terms of authenticity, nutritional and health value. Production of saffron in Europe is limited and imports from third countries cover a great part of the demand. The action targets the German market, traditionally an important one for the fame and sales of the product, together with the Swedish and Danish markets, two mature and conscious markets.

The food and the pharmaceutical industry need more saffron as more consumers seem to value best a recipe or a product when it contains saffron. In addition the recognition of PDO logo in these Member States is among the lowest in the Union according to the 2017 special survey from Eurobarometer. The goal is the action to contribute positively in the recognition of PDO logo in the three Member States.

Krokos Kozanis PDO is a flagship Greek product and it's good fame is surely connected to its recognition as PDO. The action has identified the retail and HR segments of the food industry as the main targets along with consumers (age 20-44 years old). A comprehensive set of action has been selected balancing between B2B (trade fairs, events and festivals) and B2C (publications) with intensive publicity through social media and online on the spot.