Information project for the promotion of fresh fruit and vegetables in internal market Germany, Poland, and the Czech Republic

Information project for promotion of fresh fruit and vegetables in internal market Germany, Poland and Czech Republic

Four representative organizations from South-eastern Europe, global players in the production and trade of fresh fruits and vegetables are the proposing organizations of the action. Their targets are the central European markets of Germany, Poland and Czech Republic. Their objectives to increase the competitiveness and consumption of European Fresh fruits and vegetables and to raise their profile highlighting the specific features of food safety, traceability, authenticity, labelling, nutritional and health aspects value and sustainability in the target countries, in addition to increase the market share of European Fresh Fruits and vegetables in the markets. This will lead to higher value of European fresh fruits and vegetables exports in internal market thus growing their market share. The action will have a direct economic impact as a +6% annual increase of exports value within 2019-2022 period for all four countries is expected. The action targets consumers of all ages as well as future consumers. Additionally opinion leaders and distributors will be on the focus of the action. The action will put a lot of attention to new media (e game, web site, social media and online ads) as well as traditional publicity (publications). It will use classical methods (trade fairs, B2B workshops) but also will innovate with experience oriented actions (road shows) in order to engage consumers. Action’s total budget is 4.587.452.2 euro.