Santorini Volcanic Terroir

Santorini island was created as a result of intensive volcanic activity – 20.000 years on, the same volcanic soil helps Santorini produce some of the finest European products, with strong exporting potential and important contribution to the island's own appeal as a touristic destination.Aside from being a world class destination, Santorini has the capacity to become an ambassador for European PDO products to third countries. Tourists from every corner of the world already combine their holiday retreat with agro-tourism activities, visiting the state of the art facilities of the island's producers and participating in educational workshops.The main objectives of the project SANTORINI VOLCANIC TERROIR are to inform the target-audience on the Union’s quality schemes and to increase the market share of Santorini PDO products. The project’s applicant, Union of Santorini Cooperatives (SantoWines), is the largest organization of the island representing all the cultivators and counting 1.200 active members. SantoWines is committed to safeguarding the local traditional crops, producing superior quality PDO Santorini wines and products, as well as promoting sustainable agricultural development.Through the project, the applicant will increase its presence in the USA and Canadian markets, following up and capitalising on successful marketing campaigns which helped to introduce the Santorini PDO brand name to the North American consumer.The project applies a holistic approach of interconnected activities, including advertising, social media, press office functions, educational workshops, dinner events, visits to Europe, in-store tastings, trade show participation and many more, in order to cultivate the interest of target audiences and engage them in an on-going dialogue about PDO products.The proposal SANTORINI VOLCANIC TERROIR intends to promote to USA and Canada the following basket of products:  Santorini Wine PDO, Santorini Fava PDO and Santorini Cherry Tomato PDO.http://www.santowines.gr