Snack Smart

Snack Smart aims to increase awareness of the benefits of EU agricultural products and the high standards that govern EU production methods, targeting the markets of Germany and Spain. Over a 36-month period, the initiative focuses on boosting the competitiveness and consumption of EU fruits, in line with national Food-Based Dietary Guidelines (FBDG), while promoting their visibility both within and outside the EU. The project will promote a shift towards a more plant-based diet, rich in fruits and vegetables. Snack Smart will highlight European fresh fruits that are produced sustainably, with a focus on environmentally friendly agricultural practices. To ensure the effective communication of these messages, Snack Smart will implement a tailored communication mix for both B2B and B2C activities. This dual approach will effectively reach key stakeholders, increase visibility, and foster a deeper connection between European agricultural products and consumers in both Germany and Spain.