The sustainability of San Daniele PDO, a concrete path

Prosciutto di San Daniele Ham is one of the most important PDO product in Italy. In recent years the consortium invested a lot on developing a sustainable production in order to reduce the environmental impact of its production. This promotional program will communicate the sustainable practice implemented by the Consortium to increase the added value of his production in the most important EU target countries Italy, France and Germany. Thanks to this campaign, consumers, professional and consortium members will be stimulated to increase their attention on sustainable products in order to diversifying from the competitors. As a result, sustainability activities focus mainly on collaboration, engagement and communications initiatives as regards the following topics: Environmental impacts (energy and water) Cicular Economy, Biodiversity, Nutrition and food safety, Animal welfare and traceability of the supply chain. The continuity of the Consorzio’s sustainability commitment, will obtain an important benefit to the production area and generally EU area, The promotional activities will involve consumers, professionals and journalist with promotional activities in points of sale, workshop and international trade fair, through the organization of specific incoming, advertising TV, print, online e social media. The project will develop a series of activities, directly related to the Consortium's sustainability pathway, to raise awareness among stakeholders in the Prosciutto di San Daniele supply chain, in order to influence consumer choices toward the consumption of sustainable PDO products, thereby increasing their sales.
The project, therefore, will develop a series of activities, directly linked to the sustainability path of the Consortium, to raise awareness among the players in the San Daniele Ham supply chain, in order to influence consumers' choices towards the consumption of sustainable PDO products, thus increasing their sales.