Chocolate and confectionery promotion in third countries

The proposal has been designed to implement information and promotional activities with a view to enhance competitiveness and consumption of EU chocolate and derived products, bread, pastry, cakes, confectionery, biscuits and other baker’s wares, to highlight characteristics of those products (particularly in terms of their quality, taste, diversity), and, as a result, to achieve an increased market share in 2 target countries: USA and Canada.The USA and Canada have been selected as markets with a growing demand for chocolate and other sweets, especially high quality sweets. EU-28 countries and Canada have signed CETA, paving the way for most import duties to be lifted. Latvian sweets manufacturers see good potential in this market to promote EU chocolate and other sweets.Target group: Professionals of the chocolate and confectionery industry.Objectives: Increase the USA and Canada market share of EU-produced sweets within 3 years, increasing sales and achieving Latvia's export value increase of EUR  1,2 million and EUR  0,7 million respectively against the natural export growth.Main activities:Participation in international exhibitions.B2B meetings with sales professionals.All activities are complemented with online information and advertising materials to visualize the EU message and deliver it to the target groups. ILCC shall ensure supervision in order to ensure all activities are accomplished, whereas the implementing body (chosen by the public procurement) shall carry out the implementation of the campaign.The strategy is based on communication with trade professionals to ensure the correct positioning of the products in stores in order to enhance the competitiveness of chocolate and other sweets, and to increase the market share.Total budget: EUR  1  265  934 (EU Co-financing: EUR  1  012  747).http://www.irlat.com