hear, Touch, tAste, See, dream: Keep alive the EUropean quality

TASK EU is a 3-year promotional program designed increasing the recognition of the PDO quality scheme in third countries - Switzerland and the UK.
The quality schemes of the testimonial products (Alto Adige DOP, Etna DOC and Pecorino Romano DOP) are an expression of quality, tradition and food and wine excellence within the Made in EU and Made in Italy panorama.
These products, thanks to the constant and far-sighted activities of the producers, are already looking to the future with long-term objectives strongly connected to environmental and climatic sustainability, to the protection of biodiversity and the landscape. The testimonial products are part of particular terroirs (South Tyrol, Sicily and Sardinia) for some enriching and surprising traits and for others extremely complex; and it is precisely the added value that these productions give within the territory that brings out the profound link with history and tradition from a social point of view because they are inserted in contexts that otherwise would risk abandonment, representing a cultural reservoir of the territories from.
Our era represents the keystone for a new representation of the culture of food in which quality declined in an innovative and sustainable key is the protagonist.
The campaign, aimed at consumers, media operators, Ho.Re.Ca. professionals, through a wide-ranging approach, intends to efficiently maximize the resources available to increase awareness on the quality scheme of PDOs, the recognition of PDOs of the EU also on the issue of environmental sustainability and strengthen competitiveness within the sector and, for this reasons, in alligned with the general objective.
The partnership represents, thanks to the productions, a combination of excellence and quality representative of Italy as a whole and of the excellence that Made in Europe can boast and export all over the world.