Information project for promotion of European canned and processed fruit and vegetables products in third countries (United Kingdom and Israel)

The project promotes European canned and processed fruit and vegetables products in third countries United Kingdom (UK) and Israel. It aims to enhance the image of European Canned and Processed fruit and vegetables products and to increase their market share in the target markets.
The project joins together organizations from Greece (Delcof AS) and Romania (Patronatul Romconserv). Each organization has established a wide cultivation network with high quality standards and significant importance to local economies.
The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. The main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account to meet the objectives.