Information provision and promotion measures on fresh vegetables in Germany, Greece, Poland and the Czech Republic

The proposing organisation is the Association of Legal Persons that was established for the needs of the Action Information provision and promotion measures on fresh vegetables (tomatoes, cucumbers, peppers and eggplants) in Germany, Greece, Poland and the Czech Republic, and consists of seven members all producer organisations of vegetables. This Action is the continuation of the Action Information provision and promotion measures of vegetables (tomatoes, cucumbers and peppers) in Greece, Bulgaria and Poland (with the logo Vegiterraneo), which was signed in September 2012 and ended in September 2015.The measuring of results of that Action showed that the value of the vegetables tomatoes, cucumbers and peppers, which the Association of Legal Persons exported to the three target countries, was increased from €17,400,00 in 2011 to €30,400,000 in 2015. At the same time, 3 million consumers in Greece, 2 million in Bulgaria and 1 million in Poland were exposed to the key messages of the campaign.In the three years of the programme’s implementation, while the objectives of the Action were achieved, it was obvious that it was very difficult to increase exports in the next years in Bulgaria. The new proposed Action will help to maintain and improve the market share of the Proposing Organisation in the Greek market and it will also target two very important countries, Germany and the Czech Republic. Moreover, eggplants were also promoted and the new members were added to the Association of Legal.The main objectives of the Action are twofold. Firstly, to increase the value of exports of the vegetables tomatoes, cucumbers, peppers and eggplants by 4% in Greece and 30% in Germany, Poland and the Czech Republic every year compared to the previous one. Secondly, for 300,000 consumers in Germany, 200,000 in Greece, 200,000 in Poland and 200,000 in the Czech Republic to acquire every year new knowledge on the merits of Union agricultural products.