Wow, Organic! European Quality you can trust

This programme presented by Naturland e.V. and IFOAM Organics Europe aims to increase awareness of the Union quality scheme on organic production as well as consumption of organic products in the two target markets Germany and Italy. It is aimed at increasing the consumers and trade operators’ awareness about EU organic production methods/standards and EU organic logo. To this end, the project combines innovative ways to engage especially younger consumers (e.g. through influencer engagement, organic youth event) with more traditional events such as fairs, business days and B2B meetings to engage food stakeholders.