Enjoy the excellence of European food and beverages at Thaifex - Anuga Asia 2026, where flavours meet, cultures connect, and EU products bring new dimensions to Southeast Asian cuisine.
Europe’s rich culinary heritage has given rise to an exceptional diversity of food and beverage products, reflecting the continent’s cultural and geographical variety. The European Union Pavilion at Thaifex - Anuga Asia 2026 will offer an immersive experience showcasing the quality, safety, authenticity and sustainability that define European food and drinks, while informing and inspiring buyers, retailers and distributors from across Southeast Asia and beyond.
Throughout the five-day exhibition, the EU Pavilion will host a dynamic programme of cooking demonstrations, tastings and information sessions, putting European products and their unique qualities in the spotlight.
The EU Pavilion at Thaifex – Anuga Asia 2026 will present a great variety of products from across the 27 EU Member States, creating valuable opportunities for food industry professionals to explore new flavours, build partnerships and discover the added value of European excellence.
Discover the agenda
The agenda of events for the five days of the EU Pavilion at Thaifex - Anuga Asia 2026 is packed with product tastings, cooking shows and product workshops that will present the excellence of food and beverages from the EU.
Permanent tasting sessions will be offered at the pavilion each day, giving visitors the opportunity to sample a selection of EU products, including:
Dairy products
Beef and cured pork meat products, sheep and goat meat
Fruits (Apples, pears, kiwis, cherries, potatoes, table grape, oranges, mandarins and hybrids)
Processed agricultural products as confectionery, chocolate, pasta, biscuits, etc
Wines, beers and GI spirits
Olive oil
Over 350 products will be exhibited at the European Pavilion with a special focus on organic products and products protected as geographical indications (GIs) - the EU’s own certification system to protect products unique to specific regions and their traditional production methods, in a series of product-oriented sessions and live cooking shows:
Cooking shows by Star Chefs Clément Hernandez and Baitong Sanitwong
Product-oriented sessions
Official Opening Ceremony of the European Union Pavilion
The European Union Pavilion’s official Opening Ceremony is your chance to get to know and learn about the true diversity of food and beverage products from across the 27 EU Member States, their quality and safety standards, authenticity and sustainable production characteristics. Join us as we kick off the European Pavilion in style, in presence of Her Excellency, Luisa Ragher, Ambassador of the European Union to the Kingdom of Thailand and with the help of our Star Chef Clément Hernandez, who will skilfully prepare a recipe for you to discover.
Don’t miss out! Join us for the Opening Ceremony at 15:00 on 26 May 2026 at the EU Pavilion (Booth 5-E01 in Hall 5).
Register to attend the EU Pavilion Opening Ceremony here. Please note you will first need to register to Thaifex - Anuga Asia 2026.
