EUfreshness! Take 5 portions of fruits and vegetables a day to keep the doctor away

The general objective of the proposal EUFV_IM is to increase the consumption of Greek and Romanian fresh fruits and vegetables by informing the consumers about balanced and healthy dietary practices. The main message of the campaign is to promote the 5-a-Day consumption of fruits and vegetables. The general objective and the specific objectives of the proposal are in full compliance with the general and specific objectives set out in Article 2 and the aims listed in Article 3 of Regulation (EU) No 1144/2014. The project contributes to the common agricultural policy (CAP) by fulfilling the three clear environmental goals, each of which are echoed in the European Green Deal and Farm to Fork strategy.
The promotion activities of the proposal that will contribute to the achievement of the project objectives are: public relations, website, social media, mobile apps, e-learning platform, advertising printed and in social, participation in fairs / events / cooking shows / theatrical performance / study trips / competition and tastings. The target groups of the promotion activities are consumers (men and women 24-64 years old), distributors, multipliers, HORECA professionals, journalists/ bloggers.