An trustworthy and safe choice - European Organic Products

The TRUST EOP project focuses on the Vietnamese market. Its general objective is to enhance the competitiveness and consumption of Union organic food, by increasing awareness and raising the market share in Vietnam. The Vietnamese market has a strong demand for safe and healthy food and the EU organic products are currently underrepresented compared to Japanese or US American offers and labels. The project is therefore highly relevant for the European organic sector. The general objective aims more specifically to increase awareness of the merits of EU organic products and their high standards in production methods by highlighting the specific features. It refers to food safety, traceability, health aspects, respect for the environment and sustainability and the characteristics of agricultural and food products, particularly in terms of their quality and diversity with a basket of products’ approach. Increasing awareness will help to increase the exports as health concerns are growing in Vietnam leading Vietnamese consumers to seek safer and premium food options. The general objective of the program, composed of an informative and an economic part, is therefore in line with Articles 2 and 3 of Regulation No 1144/2014 and Topic 3 of the 2019 Work Program for simple programs in third countries.The objectives will be reached through a mix of different measures targeting trade professionals as a primary target group and consumers as a secondary target group. Planned activities include direct B2B contacts through meetings and workshops, continuous PR activities such as a press workshop and advertorials in popular magazines, promotion online via a website, social media and promotional videos and promotion in restaurants, schools as well as point-of-sale promotion.