Simple campaign
Inactive
Acronym:
CHEESE EUROPE 21
Number:
101019222
Call ID:
AGRI-SIMPLE-2020-CRISIS-1
coordinator:
CENTRE NATIONAL INTERPROFESSIONNELDE L'ECONOMIE LAITIERE
-
France
The global spread of Covid-19 is putting agri-food sector in an unprecedented situation. The European dairy industry has suffered a turbulent six months. The structure of its market opportunities was deeply altered during lockdown. The closure of certain stores and venues has been translated by a sharp fall in sales of dairy products to restaurants, markets and also in terms of the delicatessen counters in supermarkets. Consumers focused their purchases on basic necessity products (milk,) to the detriment of other dairy products like cheeses.
In this very unstable context, it is essential to re-energise the European market. Thus, the Action aims to promote cheese (on two major European markets: France and Germany.
The main objective of the proposed action is to restore normal market conditions with actions targeting mainly consumers, foodies, influencers, food retailers and cheesemongers. The main activities foreseen include: PR, social media, trainings and tasting days food service promotion.
In this very unstable context, it is essential to re-energise the European market. Thus, the Action aims to promote cheese (on two major European markets: France and Germany.
The main objective of the proposed action is to restore normal market conditions with actions targeting mainly consumers, foodies, influencers, food retailers and cheesemongers. The main activities foreseen include: PR, social media, trainings and tasting days food service promotion.
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Product sector:
- Cheese
Target countries:
- Germany
- France
Budget
Total
900 091,33
€
EU contribution
765 077,63
€
Duration 12
months
Start date
End date