Information project for promotion of Fresh Cherries in Third Countries (Ukraine, Egypt)

The action aims to promote fresh cherries in third countries with high growth potential. It targets Ukraine and Egypt where although pandemic has put pressure on the two markets, the economies and consumers, the product has the opportunity to show remarkable growth of exports. And that because Ukraine is returning back to normality as a key market for EU27 agricultural products while Egypt potentiality is high. 
The action includes a balanced mix of activities including public relations, website and social media, advertising, events and point of sale promotion. The action is a synergetic initiatives of two Chambers of Commerce (Pieria and Pella) from the Region of Central Macedonia where is produced more than 65% of the total national production.