Raising the awareness on the high EU production standards and the quality of the EU poultry meat

The programme aims at promoting European poultry meat production by informing about the EU production methods and high standards in six key markets of the European Union: Belgium, France, Germany, Italy, Netherlands and Poland. This is a multi-programme with a deep EU dimension as 6 European organisations are working together to promote high EU standards :- AVEC, the association of poultry processors and poultry trade in the EU- BVG, Bundesverband der Geflügelschlachtereien e. V. (Germany)- CIDEF, Comité Interprofessionnel de la Dinde (France)- KRD-IG, Krajowa Rada Drobiarstwa – Izba Gospodarcza (Poland)- NEPLUVI, Nederlandse Pluimveeverwerkende Industrie  (Netherlands)- UNAITALIA, Unione Nazionale Filiere Agroalimentari Italiane Delle Carni e Delle Uova (Italy)EU poultry consumption in the European Union is still increasing but at a slower pace, as more and more consumers are mistrustful regarding the poultry meat production. By implementing a consistent mix of activities - PR, advertising in radio campaigns, events,  online actions - this campaign aims to raise public awareness on production methods and quality of EU poultry meat, as well as to contradict myths and fake news. The program also aims to maintain the same consumption growth rate during 2020 and 2021 and to avoid the predicted drop down for these two years, and will target consumers, key opinion leaders and some representative professionals to implement this ambitious, but very necessary project for the 360 000 European poultry producers.