Full of meat flavour, it’s the taste the EU family savour!

Two representative organizations from Bulgaria and Romania, leading producers and traders of meat products, are the proposing organizations of the project.

The target markets are: Saudi Arabia, United Arab Emirates and Egypt. The pomoted products are: sheep and chicken meat. The objective is to enhance the image of European sheep and chicken meat and their competitiveness, increase their consumption and raise their profile highlighting the specific features of food safety, traceability, labeling, nutritional and health aspects value and sustainability. Additionally, it will increase the market share of the products under promotion to the target markets. The outcome of the programme will be the increase of exports of Bulgarian and Romanian sheep and chicken meat to the target marketsand increase oftheir market share.

The activities that will raise awareness of the products under promotion are: website, social media and online ads; public relations; advertisement (printed, online, TV); fairs, events, cooking shows, trainings, study trips, in order to engage consumers, professionals and multipliers. Total budget is €3 451 981.