A Drop of Gold

The proposed Action entitled A Drop of Gold, aims at information provision and promotion measures on Extra Virgin Olive Oil (EVOO) in Japan and China and is submitted by the six (6) Producers Organisations, naimely the Agricultural Olive Oil Cooperative of Stafidikos, the Agricultural Olive Oil Cooperative Krywn, the Agricultural Olive Oil Cooperative of Epano Episkopi, the Agricultural Olive Oil Cooperative of Nea Pressos, the Agricultural Olive Oil Cooperative of Stavromenos and the Agricultural Olive Oil Cooperative of Chrisopigi. In their dynamic approach to the markets, they believe that it is their duty to use opportunities such as the one given by the present call and therefore have concluded to form the proposing consortium for the submission of an Action for the information provision and promotion of extra virgin olive oil.
The purpose of the proposed programme is twofold. Firstly, it aims to restore normal market conditions following the impact of Covid-19 to the olive oil market and increase the competitiveness of European products. Specifically, the second objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote the European olive oil, which has unique features in terms of quality and taste that are produced under the strict European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs press events, etc.over a period of three years (March 2023 – February 2026). In particular, this program is committed to stabilising and increasing the consumption of extra virgin olive oil among consumers, opinion leaders and professionals, aiming to shift their mentality and to disseminate a European nutritional message.