Simple campaign
Inactive
Acronym:
CSOASIA
Number:
824562
Call ID:
AGRI-SIMPLE-2018
coordinator:
CSO ITALY - CENTRO SERVIZI ORTOFRUTTICOLI SOCIETA COOPERATIVA
-
Italy
Fruit Soul: Taste EU - Feel Good and Be Safe
Objective: increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union and increase the competitiveness and consumption of Union agricultural products by promoting the fruit and vegetable products of CSO Italy members in: China (including Hong Kong), Japan and Taiwan. The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.The decision to present a project on the Asian countries arises from the consideration, according to the priorities of the European Commission's Annual Work 2018, that these markets present promising growth prospects for imports of European agricultural products, thanks also to the recent free trade agreements (FTA) that the Commission is concluding with many of the target countries indicated in the AWP 2018. The proposed program could have an optimal impact in terms of stakeholders reached, having identified tools and channels that allow a cost-effective contact with the 3 targets within the markets, be them trade, press and consumers.
Target group: trade operators and press with "traditional" activities (e.g. fairs, missions and activities at point of sale) to respond coherently to the ObB, in particular to establish relationships with one-to-one business partners in the 3 countries, fundamental in this geographic area.
Action strategy: The consumer target will instead be achieved especially through a targeted digital marketing campaign to increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union (ObA).
Budget: € 3,693,776.16 for 3 years
Objective: increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union and increase the competitiveness and consumption of Union agricultural products by promoting the fruit and vegetable products of CSO Italy members in: China (including Hong Kong), Japan and Taiwan. The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.The decision to present a project on the Asian countries arises from the consideration, according to the priorities of the European Commission's Annual Work 2018, that these markets present promising growth prospects for imports of European agricultural products, thanks also to the recent free trade agreements (FTA) that the Commission is concluding with many of the target countries indicated in the AWP 2018. The proposed program could have an optimal impact in terms of stakeholders reached, having identified tools and channels that allow a cost-effective contact with the 3 targets within the markets, be them trade, press and consumers.
Target group: trade operators and press with "traditional" activities (e.g. fairs, missions and activities at point of sale) to respond coherently to the ObB, in particular to establish relationships with one-to-one business partners in the 3 countries, fundamental in this geographic area.
Action strategy: The consumer target will instead be achieved especially through a targeted digital marketing campaign to increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union (ObA).
Budget: € 3,693,776.16 for 3 years
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Product sectors:
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
Target countries:
- China
- Hong Kong
- Japan
- Taiwan
Budget
Total
3 693 776,16
€
EU contribution
2 955 020
€
Duration 36
months
Start date
End date