Simple campaign
Inactive
Acronym:
CSOBIO
Number:
824885
Call ID:
AGRI-SIMPLE-2018
coordinator:
CSO ITALY - CENTRO SERVIZI ORTOFRUTTICOLI SOCIETA COOPERATIVA
-
Italy
WHAT EU WOMEN WANT from BIO
Objective: The project aims to strengthen the awareness and recognition of EU quality schemes and to increase the competitiveness and the consumption of European organic agricultural products in the internal market. The market for organic products is a market with enormous potential, especially in Europe, which represents the largest outlet for these products after the United States. In particular, in recent years, 70% of consumption has been concentrated in Italy, Germany, France.
In order to exploit this potential, CSO Italy proposes strengthening consumer awareness and recognition of EU quality schemes and, in particular, of organic certification (Objective C) and increasing the competitiveness and the consumption of organic products in the European Union, optimizing the organic image, including through the involvement of buyers and the media (Objective B). The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
Target group: the domestic market from Italy, Germany and France. In all the target countries, a strategy will be implemented to involve the following target groups: consumers in the indicated segments (women living in towns/cities with medium/high income (Germany and Italy) and high culture (France), buyers and operators and Press (trade and consumer).
Action strategy of the program are instore promotion, fairs and b2b, press events and digital plan.
Budget: € 1,715,121.68 for 3 years
Objective: The project aims to strengthen the awareness and recognition of EU quality schemes and to increase the competitiveness and the consumption of European organic agricultural products in the internal market. The market for organic products is a market with enormous potential, especially in Europe, which represents the largest outlet for these products after the United States. In particular, in recent years, 70% of consumption has been concentrated in Italy, Germany, France.
In order to exploit this potential, CSO Italy proposes strengthening consumer awareness and recognition of EU quality schemes and, in particular, of organic certification (Objective C) and increasing the competitiveness and the consumption of organic products in the European Union, optimizing the organic image, including through the involvement of buyers and the media (Objective B). The objectives of this program comply with the general and specific objectives set out in Article 2 and 3 of Regulation (EU) No 1144/2014.
Target group: the domestic market from Italy, Germany and France. In all the target countries, a strategy will be implemented to involve the following target groups: consumers in the indicated segments (women living in towns/cities with medium/high income (Germany and Italy) and high culture (France), buyers and operators and Press (trade and consumer).
Action strategy of the program are instore promotion, fairs and b2b, press events and digital plan.
Budget: € 1,715,121.68 for 3 years
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Product sectors:
- Fruit (fresh or dried)
- Preparations of vegetables, fruit or nuts (incl. table olives)
- Vegetables (fresh, chilled and dried) excluding sweetcorn
Target countries:
- Germany
- France
- Italy
Budget
Total
1 715 121,68
€
EU contribution
1 200 585
€
Duration 36
months
Start date
End date
Quality schemes
- EU organic label