Information provision and promotion program aiming at increasing the consumption of fresh fruit and vegetables in Estonia, Latvia and Lithuania.

Freshness, flavor, and future – that’s what the EUFRESHBALT campaign is all about! Led by ETHEAS, the National Union of Agricultural Cooperatives of Greece, this exciting initiative sets out to boost the consumption of fresh European fruits in Estonia, Latvia, and Lithuania. With juicy apples, sweet peaches, fragrant strawberries, and crisp kiwis leading the way, this campaign celebrates the health, quality, and sustainability of EU-grown produce.

Targeting over 300,000 consumers across the Baltics, EUFRESHBALT will deliver powerful messages about healthy eating, smart choices, and the benefits of incorporating at least five portions of fruits and vegetables into daily life. By combining dynamic social media outreach, in-store tastings, influencer partnerships, and vibrant educational content, this campaign will make fruit fun, accessible, and unforgettable.

But this is more than just a promotion—it’s a mission. With consumption of fresh produce in the Baltics still below WHO recommendations, the campaign aims to spark real change in dietary habits and lifestyle choices. It will also strengthen the presence of high-quality EU fruits in these markets, paving the way for increased exports and consumer trust.

Supported by a passionate team and based on data-driven insights, EUFRESHBALT aligns with the EU Green Deal and Farm to Fork strategy. It brings together health, sustainability, and innovation in one vibrant, cross-border effort. Together, we’re planting the seeds for a healthier, greener, and tastier tomorrow—one bite at a time!