From Europe with Love 2

Programme EULOVE2 is jointly proposed by Lithuanian organisation Baltic Gastronomy Leaders (BGL) and The Bulgarian Winemaking & Export Association (BWEA) which are going to implement a continuing 3-year information programme for a basket of the EU produced food and beverage products in the USA market.
The promotion programme EULOVE2 will continue carrying out the EULOVE (ID 101015554) targeting the USA market, which implementation period ends in 2023. After a two year period of the implementation of the Programme EULOVE, the significant export growth from Lithuania and Bulgaria (LT & BG) to the target market of the USA was recorded: export from LT & BG to the USA from 16.52 mio. EUR (2018) to 27.27 mio. Eur (2022). Accumulated export growth during 2021-2022 reached more than 8.4 mio. EUR (with 4.37 ROI indicator). Given the noticeable Programme’s impact, constant growth of population and GDP, a decision was made to continue the implementation of the Programme targeting the US market.
The Programme targets both final consumers and food trade professionals (expected contacts – 55.2 mio.). The activities include trade visits, participation in trade expos, business events, on-line promotion and promotion at points of sale (tastings, displays, shelf-talkers). Programme strives to boost demand for the EU agri-food production by promoting the EU agri-food products in terms of:
• EU organic production;
• EU products with PGI/PGO;
• General EU quality, safety and sustainability rules.
In 3 year period the Programme aims to:
-Increase of export value of Programme’s product basket (adjusted to reach best results) from LITHUANIA to the USA (from 8,66 million EUR to 13,96 million EUR);
-Increase annual exports of wines marked with PDO and PGI produced in the PGI region of Thracian lowland from BULGARIA to the USA (from 1,8 mio. EUR to 2,8 mio. EUR);
-Increase the recognition of EU quality schemes among USA consumers.
Budget of the proposal – 3 990 412 EUR, expected ROI 1,5.