Meu Tomatì – Campanha de promoçao de tomates italianos de qualidade

The promotion program Meu Tomatì - Campanha de promoçao de tomates italianis de qualidade is presented under the AGRIP SIMPLE call, the overall objective of which is to strengthen the competitiveness of the EU agricultural sector.
The project is promoted by OI Pomodoro da Industria Basin Central South Italy. This is an inter-regional Interprofessional Organization that integrates the agricultural production of tomatoes with industrial processing, for the territories of central and southern Italy.
In line with the European objectives, the specific objectives of the OI are to improve the level of notoriety of the industrial tomato of Southern Italy; increase the consumption of tomatoes of the Italian industry; increase the market share of industrial tomatoes in Central and Southern Italy in the South East regions of Brazil; increase export turnover destined for Brazil.
In order to achieve what is foreseen, the OI has promoted an integrated program of communication to the media, to the operators of the sector and also to the end consumers. The wealth of targets will ensure an adequate cover of the communication point of view and an effective commercial action useful to increase the market shares. In particular, the project provides the participation in the ANUFOOD and APAS SHOW trade fairs, the organization of educational seminars and also the organization of promotional activities aimed at the public, such as Restaurants ’Weeks and promotion at the points of sale.
During its development, the entire promotional program will pay particular attention to the issues of sustainability and safety, guidelines for the healthy life both of people and environment.