The Unbeatable EU Egg

The Bulgarian Poultry Union prepares the project "The Unbeatable European Egg" in connection with a call for proposals for EU grants for actions in the field of information and promotion measures related to European agricultural products (AGRIP program) applied in the internal market and in third countries through multinational programs. The project covers the following internal market theme: AGRIP-SIMPLE-2024-IM-CHARACTERISTICS.
The overall objectives of the project are related to raising the awareness of European consumers, traders and representatives of the business sector (more specifically those in Greece and Romania) about the characteristics, quality, taste specifics and nutritional value of Bulgarian fresh eggs for consumption. As a main outcome, as a result of the implementation of the project, an increase in the consumption of fresh Bulgarian eggs for consumption and a corresponding increase in their market share in the target markets - Greece and Romania - is expected. The objectives of the proposal will be met through the implementation of a strategic marketing approach focused on the creation and distribution of valuable, relevant and consistent content to attract and retain a clearly defined audience in the target markets - Greece and Romania.
The described objectives of the project correspond with the objectives of the Call for "Promotion of Agricultural Products (AGRIP SIMPLE)", listed in Regulation (EU) No. 1144/2014 and more specifically with the objectives specified in Art. 2, subparagraphs a), b) and d) and the measures listed in Art. 3, a) of the regulation. The objectives of the project proposal fall entirely under Theme 5 "AGRIP-SIMPLE-2024-IM-CHARACTERISTICS" of the internal market themes.
The project aims to achieve clear and effective information for the purchase of a safe agricultural product (enriched Bulgarian egg), in accordance with the highest requirements of EC legislation regarding hygiene, food labeling and animal welfare.