Environmental methods that PecorIno uses aRound EU

EMPIR-EU is a 3-year promotional programme aimed at increasing the recognition of the PDO quality scheme in the target countries of the European internal market (Italy and Germany). The PDO quality scheme will be represented by the Pecorino Romano PDO, which is considered considerably effective as it encompasses all those elements that make a cheese PDO: delimitation (production area, history and tradition as constituent elements of the production process); an incredible social value for having preserved a traditional and rural activity for centuries and until today, thus avoiding the abandonment of some isolated areas. The campaign claim 'In Europe there is a typical cheese by nature' summarises all these elements, certified by the PDO quality scheme. The campaign will target consumers belonging to Generations X and Y and Ho.Re.Ca. operators (opinion leaders, chefs, culinary associations, hotel schools, distributors, retailers, journalists, influencer bloggers and food bloggers).