LA PRODUZIONE OLEICOLA E OLIVICOLA BIOLOGICA EUROPEA PER UNO STILE DI CONSUMO VIRTUOSO

ECCEBIO is a three-year program of € 3,376,661.90 finalized, in line with the objectives of Art. 2 of Reg. 1144/2014 and in line with theme 2, AGRIP-SIMPLE-2021-IM-ORGANIC, to strengthen awareness and recognition of the Union's quality regime for organic production.
The expected final impact will specifically concern the following objectives:
1. The increase in knowledge and awareness of the organic logo among Italian, French, Belgian and German consumers;
2. The increase in domestic consumption of organic oil in Italy and the level of exports of Italian organic oil to Belgium, France and Germany.
It is a formative-cultural operation in which, in addition to the organic quality regime, we want to explain the physical characteristics of extra virgin olive oil and organic table olives in terms of biodiversity, taste, organoleptic properties, passing through a path in which both the European policies of the Green Deal and the Farm to Fork and the traditions and history of the Mediterranean populations are strongly present.
The program will aim at a direct approach towards opinion leaders and makers, communication operators, stakeholders in the distribution sector and the HoReCa sector. The Program will focus on the training aspects of operators, also through seminars in hotel schools, as they are capable of generating attention, sensitivity, consensus, involvement and visibility, towards the messages addressed to the target target.
In summary, the Program initiatives concern the following work packages:
- coordination of the project
- public relations activities
- creation and management of a dedicated website
- creation of profiles and communication on social media
- advertising campaigns through banners
- creation of communication materials and gadgets
- realization of events within hotel schools and restaurants
- promotional actions within points of sale