Promotion of European basket of Organic products in U.S.A., U.A.E. and Saudi Arabia

The project promotes the European basket of organic products in the USA, UAE and Saudi Arabia.
The objectives include: to increase awareness and recognition of Union quality scheme on organic production and existing level of exports in the three target countries.
The project brings together 3 organizations from Greece (ASPSE), Romania (BioCarpathia), and Bulgaria (NOA). Each organization has established a wide cultivation network with high quality standards and significant importance to local economies.
The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. The main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account to achieve the best possible results. The high nutritional value of the EU organic products are ensured by the applicable standards, the requirements relating to the production of organic systems.