EUROPEAN UNION’S AGRI-FOOD PRODUCTS PROMOTION IN THIRD COUNTRIES

The proposal has been prepared in order to implement information provision and promotion measures with the purpose to enhance the competitiveness and consumption of EU dairy products, eggs and processed cereals products, highlight the characteristics of those products, particularly in terms of their quality, taste, diversity, and increase the market share in the four target countries: the United Arab Emirates, Israel, Ukraine and Saudi Arabia. All the target countries have been selected being markets with growing demand for high-quality food products affected by population and income growth, improvement of living conditions as well as inability of local producers to satisfy the growing demand. The target groups are trade professionals and end consumers. The objective is that after a 36 months campaign to increase the market share of the EU dairy products, eggs and processed cereals products in the four target countries reaching the export value increase of more than 3.7 million EUR against to the projected natural increase in export. Main activities: 1. Participation in international exhibitions; 2. B2B meetings with sales professionals; 3. Tastings for end consumers. All activities are complemented with advertising materials to visualize the message and deliver it to the target groups. LDC shall ensure the supervision of implementation of all activities, but the implementing body (chosen by the public procurement) shall carry out the implementation of the campaign. The strategy is based on communication with trade professionals to ensure the placement of the products in stores in order to enhance the competitiveness of EU food products and to increase the market share.