“The original profiles of quality”

The " The original profiles of quality" (OPQ) project is presented by the Consorzio Tutela Provolone Valpadana in Australia, Consorzio Tutela Provolone Valpadana is a volunteer organisation, formed in 1975. The Consortium is a no profit organization and carries out many activities for protecting, monitoring, promoting, valorising Provolone Valpadana PDO.
The objectives of the action described below have been selected with reference to the current macro-trends of the market. The programs wants than to put emphasis on the effort put at union level on the themes of sustainability and environmentally friendly practices (Farm to Fork policy) leveraging on the deep sensitiveness of the Australian consumer with this regard.
The two priority project objectives, considered to be the most effective and achievable and those that will allow to obtain the best result in terms of impact, are therefore analysed below with SMART criteria:
OBJECTIVE 1) TO INCREASE AWARENESS AND RECOGNITION OF UNION QUALITY SCHEMES
OBJECTIVE 2) TO INCREASE THE COMPETITIVENESS OF UNION PRODUCTS THROUGH THE INCREASE IN VOLUME AND VALUE OF EXPORTS OF THE TESTIMONIAL PRODUCT IN THE OBJECTIVE COUNTRY
The action strategies of this program have been identified to be able to achieve the foreseen objectives with maximum effectiveness; The promotional activities included in this program have been outlined by defining a transmedia storytelling in which the peculiarities of the products involved and their guarantee of high quality represent integrated elements of a narrative that are systematically disseminated through various communication channels, with the aim of creating a unified and coordinated experience of entertainment, information and promotion.
The target of the action will be
Ho.Re.Ca
. channel (chefs; young cookery students), the Media and the consumer. The areas where the project will impact will be Sydney Melbourne and Brisbane.