Processed potatoes UK and Norway

This proposal concerns an information and promotion programme for processed potatoes in UK and Norway. As the third largest grower of potatoes worldwide, potatoes are a key agricultural product in the European Union.
These two countries have not been chosen by chance. Both countries are situated at the borders of the European Union and have a demand for quality and sustainable food. However, due to Brexit exports of processed potatoes to UK might face competition from non-EU countries. In Norway, the European processed potato sector has to face rather high import tariffs. We consider this programme as an opportunity for European processed potatoes to defend our market share in UK and to gain foothold on the Norwegian market.
On these markets we will communicate towards a B2B target group of importers, distributors and wholesalers. This target group can get in contact with the messages of the campaign via press releases, PR-events, print and online (LinkedIn and SEA) advertising and participation at trade fairs. In all communications, we will focus on the high quality, wide range and sustainability of processed potatoes, all characteristics inherently linked to EU.
The programme has both an economic and informative objective. Through a communication campaign among the B2B target group, we are convinced we can defend our market share in UK and have an increase in Norway. At the same time, we also want to increase awareness of the European message of quality and sustainability among the target group.