TASTING EUROPE THROUGH THE QUALITY OF VULTURE WINE & OIL

TASTING EUROPE THROUGH THE QUALITY OF VULTURE WINE & OIL
The "TWO.EU" initiative aims to heighten awareness and recognition of Union quality schemes, aligning with the priorities outlined in the 2024 annual work program and EU Regulation No 1144/2014. Focused primarily on Italy and Germany, the project seeks to boost competitiveness and consumption of designated origin products, particularly from a volcanic region, leveraging historical, cultural, and natural significance. Targeting regional, national, and European levels, the project emphasizes strategic marketing efforts, including signage along major thoroughfares and LED signage in key big cities train stations, to enhance product visibility and stimulate tourism. The unique volcanic soil and favorable climatic conditions in the Vulture area yield exceptional agricultural products, highlighting the importance of communicating their distinct qualities and sustainable production methods. Ultimately, the proposal seeks to underscore the benefits of EU quality schemes for both consumers and trade operators, promoting informed choices and sustainability in agricultural practices.