Information provision and promotion measures on Feta PDO in United Kingdom and S. Arabia

The Agricultural Dairy Cooperative of Kalavryta is focused on promoting and supporting sustainable dairy farming and cheese production in the region of Kalavryta, Greece. This included working with local farmers, promoting and marketing their products, including Feta PDO, and promoting environmental sustainability and animal welfare.
The general objective of Agricultural Dairy Cooperative of Kalavrita, through the Action Information provision and promotion measures on Feta PDO in United Kingdom and S. Arabia, is to boost Feta PDO’s competitiveness and increase its market share, in terms of value of exports, as well as to increase consumer awareness and recognition and foster its perceived value.
So, the main objectives are set out in all target markets within the 3-year duration Action’s campaign and can be narrowed down as follows: 600.000 people in the United Kingdom and 600.000 people in Saudi Arabia to acquire new knowledge on Feta PDO and, Achieve a RoI > 1,2 in the level of each target country, by the end of the 3-year duration of the Action
The proposed Project's communication mix is carefully selected to effectively reach the project's target audiences and meet its objectives over the three-year duration. Various communication channels, including digital and participatory activities, will be utilized to reach different segments of the target audience like the project's website, social media platforms, Stands at trade fairs, Sponsorship of events, Study trips and Point-of-sale promotions.