Information provision and promotion measures on Organic products in Saudi Arabia and UAE

ASOP Agiou Athanasiou Dramas is an agricultural cooperative that was founded in 2005, and is based in the Municipal District of Agios Athanasios, Municipality of Doxato, Drama, North Greece. The promoted product of the Action is the freshly squeezed organic "Greek Pomegranate" juice. It is completely natural and provided unadulterated, as nature made it, without dilution, concentrates, or preservatives.  The proposing organisation’s aim to promote European organic juices and this coincides with the call’s general objective to enhance the competitiveness of the EU agricultural sector and more specifically to raise their profile in the third countries, on the basis of organic production. 
The two (2) SMART objectives that will define the Action strategy to the target countries are:
1. Increase the value of exports of the organic pomegranate juice to 900.000 € in UAE and to 900.000 € S. Arabia during the 3 years of the Action.  
2. Increase the percentage of people who recognize the Union quality scheme on organic production from 15% to 18% in the UAE and from 8% to 9% in S. Arabia 
The target groups of the Action are consumers and trade. The strategy has been designed to provide the best results. The budget of the Action is 1.200.000 €.