DISCOVER THE EUROPEAN CHEESTORIES

The US offers great business opportunities for EU cheeses, above all because of their quality, craftsmanship and differentiated quality figures. For Spain it represents 16% of the total value of exports and 8% in volume, consolidating its position as the fourth most important foreign market in terms of volume and second in terms of value. The end of tariffs on European cheeses in the US represents a new opportunity to recover the fall in exports caused by their application, and to boost trade, which was also affected by the closure of restaurants during the pandemic. It is estimated that by 2027 per capita cheese consumption in the US will increase by more than 4.3% in the US, exceeding 17.5 kg, and European cheeses have an important place in this market. That is why InLac presents “Discover the European Cheestories With Cheeses From Spain”, a project with great content in audio-visual format that will revolve around the quality, variety, diversity, sustainability, environmental involvement, traceability, safety and PDO/PGI label of European cheeses.
A campaign with two targets, the B2B target (with the objective of increasing the level of exports and recovering market share and with special actions for this target) and a campaign with actions for the B2C target in order to increase the interest of the most foodie American consumers to create a current and trend in favour of the European origin. The project expects to achieve a total of 429.720.850 impacts, with a positive ROI of 5,91.