Information provision and promotion measures on fruits and vegetables in United Kingdom, Norway and Switzerland

The proposing organisations are KIATO UNION IKE (KIATO IKE), SYNEPA SA and SINETERISTIKI ENOSI KIATOY P.C. "H ELIA". The products which they represent are the olive oil and raisins, both iconic premium products of the Mediterranean area and diet. In their dynamic approach to the markets, they believe that it is their duty to use opportunities such as the one given by the present call and therefore have concluded to form the proposing consortium for the submission of an Action for the information provision and promotion of olive oil (CN code: 1509) and raisins (CN code: 0806 20 30) to the markets of the United Kingdom, Norway and Switzerland. This coincides strategically with the general objective of the AGRIP program to enhance the competitiveness of the EU agricultural sector. The specific Action objectives are the following two:
1) 600.000 consumers in UK, 300.000 consumers in Norway and 300.000 consumers in Switzerland will acquire new knowledge on the EU agricultural products by the end of the Action
2) The exports of the proposing organisations will reach 928.000 € to the UK, 696.000 € to Norway and 696.000 € to Switzerland, reaching a total of 2.320.000 €. 
The total budget of the Action is 1.855.000,00 €.