Europa pełna smaków - Tradycja i Jakość

Objective: Decision about joining together promotion activities of such different product as fresh, chilled or frozen meat and fresh and processed fruit and vegetables is based on experience gained during different promotional activities conducted on different Asian markets where presentation of broad variety of products especially for traders from big market chains gave better results than solely promotion of specific products such as meat. Target group: Selection of target market is based on in-depth analysis of the current situation on those markets, prospects and challenges which may arise during project implementation. The strongest advantage of all selected markets (China, Japan, Vietnam, and South Korea ) is very good attitude to European products together with fast growing middle class where European means high quality, food security and interesting taste. Of course such 3 years lasting campaign will face some threats especially those linked with creation of market barriers and increasing competition from other players on the global market.Action strategy: organizing high quality booths at significant international fairs and exhibitions with cooking shows and tastings of European products, participation in food fairs: including ANUFOOD Beijing 2019, 2021, SIAL CHINA Shanghai 2020, FOOD EXPO Hong Kong 2019,2020, 2021, SEOUL FOOD&HOTEL Seoul 2020, 2021, FOODEX JAPAN Tokyo 2020,2021, VIETFOOD&BEVERAGE Ho Chi Minh 2019, 2020, 2021.The campaign is planned to be targeted mainly as a b2b action focusing on strengthening of existing business relation and creation of new ones by a set of well-trained activities: organisation of b2b meetings, outdoor activities connected with food fairs participation, press conferences, internet: Program Website, including work-out and maintenance within three years of the campaigns and wide social media campaign; advertisement in significant press titles; high quality publications and gifts made to be an information guides of the Program.