News and events

On 11 November 2025, the Perfect Match campaign welcomed 94 attendees, including trade professionals and EU Member State representatives, to The Strings Omotesando for an inspiring exploration of EU Geographical Indication wines.

Building on this success, we are delighted to announce the next edition of the EU Food Fair, taking place from 17 November to 16 December 2025! 

On 8 October 2025, the “Enjoy! It’s from Europe” campaign hosted a culinary seminar at Hattori Nutritional College in Tokyo, welcoming aspiring chefs eager to explore the richness and diversity of European agricultural products.

From 1 to 14 October 2025, the “Enjoy! It’s from Europe” campaign hosted the EU Food Festival at Tsutaya Books in Osaka, where visitors explored the richness and diversity of European cuisine through an engaging pop-up and café collaboration.