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European flavours meet Japanese culinary creativity
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European flavours meet Japanese culinary creativity at “The Art of European x Japanese Pairing: Conversation in Spirit”

On 9 October, the European Union brought together Japanese culinary creativity and the diverse flavours of Europe at a special tasting event in Tokyo, showcasing unexpected pairings, expert craftsmanship and the quality of EU food and beverages. 

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Food truck event Shibuya
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Taste Europe with the EU Food Truck in Tokyo

From October to November, the EU Food Truck will make several stops across the city, inviting visitors to enjoy free tastings of European food specialties and discover the quality, diversity and rich food traditions of Europe. 

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We are pleased to announce that the European Union (EU) will be exhibiting at the “FOODEX JAPAN 2026” trade show, held at Tokyo Big Sight starting Tuesday, March 10, 2026.
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European Union Pavilion to showcase merits of EU agri-food products at Foodex Japan 2026

We are pleased to announce that the European Union (EU) will be exhibiting at the “FOODEX JAPAN 2026” trade show, held at Tokyo Big Sight starting Tuesday, March 10, 2026.

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gi-wine-seminar
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GI Wine Seminar – A Walk Through Europe’s Vineyards

On 11 November 2025, the Perfect Match campaign welcomed 94 attendees, including trade professionals and EU Member State representatives, to The Strings Omotesando for an inspiring exploration of EU Geographical Indication wines.