News and events

We are pleased to announce that the European Union (EU) will be exhibiting at the “FOODEX JAPAN 2026” trade show, held at Tokyo Big Sight starting Tuesday, March 10, 2026.

On 11 November 2025, the Perfect Match campaign welcomed 94 attendees, including trade professionals and EU Member State representatives, to The Strings Omotesando for an inspiring exploration of EU Geographical Indication wines.

On 8–9 November 2025, the Perfect Match campaign brought a taste of Europe to Tokyo’s Aoyama Farmer’s Market @ UNU, welcoming food lovers, families, and professionals to explore the culinary heritage of all 27 EU Member States. 

From 1 to 14 October 2025, the “Enjoy! It’s from Europe” campaign hosted the EU Food Festival at Tsutaya Books in Osaka, where visitors explored the richness and diversity of European cuisine through an engaging pop-up and café collaboration.