Agnello di Sardegna IGP: buono, sano, garantito

The action responds to the topic 1 for simple programmes in the internal market: information provision and promotion programs aiming to increase the awareness and recognition of the union quality schemes, in particular protected geographical indication (PGI), to increase the levels of recognition of the logo associated with the union quality scheme by the European consumers. The promoted product is the PGI Agnello di Sardegna.
Objectives: the main message spread by this programme concerns the system of EU quality schemes as a guarantee of quality and safety for consumers and as a mean that can encourage the production system and the local economy while protecting the environment and social cohesion of the community.
Target groups:
a. Main - "purchase decision making" consumers (25-64 years)
b. Functional - trade operators (mass retail channel, normal trade) and media (dedicated food & beverage press, bloggers, opinion leaders)
Both groups will be contacted:
- directly, through instore promotions in point of sales and events (incoming, B2B meetings, press events), including the distribution of information and promotional materials;
- indirectly, through website, social media, public relations, advertising.
Activities to be carried: printed and electronic channels (website, social media, online and printed advertising), public relations (press office), instore promotion (instore demonstrations and tastings, instore adv), communication tools (promotional videos, educational materials, gadgets).