Taste Europe !

The Program TASTE EUROPE! is presented by Association of Butchers and Producers of Meat of the Republic of Poland and Polish Union of Fruit and Vegetable Producers Groups.
Target markets: Japan, Singapore, Vietnam
Products: fresh, chilled or frozen meat and fresh and processed beef and pork, apples and apple preparations.
Duration: 36 months.
Target groups: TG1 Consumers, TG2 Business TG3 Media and Internet influencers
1. Business Objective: Increase of export of promoted products from the European Union and Poland (including pork, beef and apples and processed products) to the target markets
Specific Objective 1.1: Increase in revenue from sale of fresh and processed beef and pork meat from Poland to target markets by 12,6% (including 9,3% in Japan, 30,5% in Singapore, 15,7% in Vietnam)

Specific Objective 1.2: Increase in revenue from sales of apples and preserves from Poland to target markets by 228% (including 130% in Japan, 1500% in Singapore, 250% in Vietnam)

2. Information Objective: To increase awareness in the TG1 target group of the advantages of products from the European Union, such as high quality, safety, exceptional taste and sustainable and decreasing environmental impact of production (fruit sector), thus increasing the willingness to purchase promoted products (pork, beef and apples, including preserves) from the EU in this group.
Specific Objective 2.1: increase awareness TG1 group by 4.73% in target markets (including 4.30% in Japan, 5.60% in Singapore and 4.95% in Vietnam)

Specific Objective 2.2: an increase in the number of people in TG1 who show willingness to buy promoted products originating from the European Union by 4.73% in the target markets (including 4.30% in Japan, 5.60% in Singapore and 4.95% in Vietnam)

The Programme will encourage target groups in Japan, Singapore and Vietnam to follow lifestyle and (a lunchstyle) based on EU high quality food that is beneficial to the consumers, harvested with the maximum guara