Simple campaign
Inactive
Acronym:
EAJHK
Number:
824792
Call ID:
AGRI-SIMPLE-2018
coordinator:
CONSORZIO CACCIATORE ITALIANO
-
Italy
partners:
CONSORZIO ZAMPONE E COTECHINO MODENA IGP
-
Italy
CONSORZIO ITALIANO TUTELA MORTADELLA BOLOGNA
-
Italy
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Objective: The programme objective is to increase
- awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
- consumption of Union agricultural products outside the Union, specifically on the Hong Kong and Chinese market as indirect consequence;
- awareness and recognition of Union quality schemes.
EU is acknowledged all over the world as abundant source of living cultural heritage. The traditional knowledge underpinning part of such excellence is expressed by geographical indications.
Target group: HORECA operators, opinion leaders, and foodies, as well as the consumers as a whole.
Action strategy: An added value of the project is the management team already trained on similar actions and used to work together effectively. The management structure is designed to monitor and manage any circumstance. At the EU level the promotion of specific products will not focus on the country of origin, nor on the private branding, emphasising the whole EU GI niche, instead.
Budget: € 1,102,255.00 for 3 years
Objective: The programme objective is to increase
- awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union;
- consumption of Union agricultural products outside the Union, specifically on the Hong Kong and Chinese market as indirect consequence;
- awareness and recognition of Union quality schemes.
EU is acknowledged all over the world as abundant source of living cultural heritage. The traditional knowledge underpinning part of such excellence is expressed by geographical indications.
Target group: HORECA operators, opinion leaders, and foodies, as well as the consumers as a whole.
Action strategy: An added value of the project is the management team already trained on similar actions and used to work together effectively. The management structure is designed to monitor and manage any circumstance. At the EU level the promotion of specific products will not focus on the country of origin, nor on the private branding, emphasising the whole EU GI niche, instead.
Budget: € 1,102,255.00 for 3 years
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Product sector:
- Meat preparations
Target country:
- Hong Kong
Budget
Total
1 102 255
€
EU contribution
881 803,99
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG