THE EUROPEAN FOOD MASTERS- TASTE THE AUTHENTIC

“The European Food Masters…taste the authentic” is a 3 years information and promotion campaign for PDO and PGI products in Greece, Germany and France proposed by the Agronutritional Cooperation of the region of Crete. The proposed Action is designed to efficiently support the promotion of PDO and PGI products produced in the Greek Island of Crete to the internal EU market. These Union quality schemes will be illustrated by a basket of PDO and PGI products from the Greek Island of Crete. The Agronutricional Cooperation of the Region of Crete is a nonprofit company, which was set up in March 2012. The Action aims to provide new knowledge on the logos of the Union quality schemes. The strategy’s central message is “The European Food Masters” in continuation to the previously implemented program of the same slogan. The message stresses the European identity and the high-quality products. Achieving this objective will consequently contribute to increase the market share of the PDO and PGI products of the proposing organization in the target countries.
Specifically, the main objective of the Action is to provide new knowledge on the logos of the Union quality schemes (PDO and PGI) to 600.000 people in Greece, to 300.000 people in the Germany and to 300.000 people in France by the end of the Action. A variety of activities is included in the Action such as participation in trade fairs, website, social media, TV spots aiming at reaching consumers, buyers and opinion leaders. The Action will be implemented over three years. The total bugdet of the Action is 1.350.000€.