BURRATA DI ANDRIA IGP E MOZZARELLA GIOIA DEL COLLE DOP - GARANZIA EUROPEA DI QUALITÀ: TRA GENUINITÀ E RISPETTO AMBIENTALE

The Consortia for the Protection of Burrata di Andria IGP & for the Protection of Mozzarella di Gioia del Colle DOP have collaboratively crafted a comprehensive three-year program aimed at bolstering awareness & appreciation for EU quality cheese schemes.Their primary objective is to amplify the production & consumption of premium EU cheeses within Italy,France, &Germany.Through this initiative,consumers will be educated on the significance of certified EU cheeses, which stand as hallmarks of safety, quality, & sustainability throughout the entire production process.This program specifically targets individuals aged 25 to 64, as well as professionals within marketing and distribution networks.It intertwines EU policy objectives such as the Green Deal with the rich traditions inherent in EU cheese-making practices.The communication strategy for this initiative places a strong emphasis on digital platforms,including social media channels & targeted remarketing efforts,to effectively reach & engage the target audience.Moreover,the program endeavors to establish direct connections with key opinion leaders and stakeholders within the industry. Through these engagements,the aim is to foster deeper understanding & appreciation for the value proposition offered by EU quality cheeses.To bring the essence of these cheeses closer to consumers,the project includes experiential elements such as guided tastings in both restaurant & retail settings.In essence,the program encompasses a multifaceted approach,spanning project coordination,public relations activities,website management,social media communication strategies,targeted advertising campaigns,creation of promotional materials,organization of events within relevant industry fairs & restaurant venues,and implementation of in-store promotional initiatives.Through these concerted efforts,the project seeks to elevate consumer awareness,increase consumption&market penetration for EU quality cheeses in the targeted countries.