Simple campaign
Inactive
Acronym:
Taste FRUITful LIFE
Number:
824788
Call ID:
AGRI-SIMPLE-2018
coordinator:
AGROTIKOS SYNETAIRISMOS EPEXERGASIAS-POLISEOS OPOROKIPEFTIKON PROIONTON (ASEPOP) VELVENTOU
-
Greece
partner:
Agricultural Coperative of Rachi Pierias O AGIOS LOUKAS
-
Greece
Taste FRUITful LIFE
Objective and Target group: The proposed action entitled Taste FRUITful LIFE! will promote peaches, nectarines, apples and cherries. It is submitted by the Association of Producer Organizations, a Consortium established in order to submit the action. The consortium consists of 2 producer organizations recognized by the national authorities of Greece.
The general objective of the proposed action is to enhance competitiveness of the Union agricultural sector after achieving two main objectives which are linked to each other.
The first main objective is that 100.000 people in Norway and 50.000 people in Serbia every year will acquire new knowledge concerning the quality and advantages of Union agricultural products.
The second objective is to increase the value of sales by 50% in Serbia every year compared to the previous one, enter the market of Norway with 200.000 € value of exports in the first year and increase the value of sales by 100% the second and 60% the third year.
Action strategy: The main Union message of the action will be the quality and safety of European fruits. Secondary messages will highlight the specific features of agricultural production methods in the Union, particularly in terms of traceability, authenticity, nutritional aspects, respect for the environment and sustainability, harvest and packing procedure and the characteristics of agricultural products, particularly in terms of their quality and taste.
The communication of the above messages will increase awareness and will eventually enhance competitiveness of the Union agricultural sector. The action aims to promote the European fresh fruits which have unique features in terms of quality, freshness and taste and are produced under strict, European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs, study trips, road shows and press events, over a period of three years.
Budget: € 1,351,371.68 for 3 years
Objective and Target group: The proposed action entitled Taste FRUITful LIFE! will promote peaches, nectarines, apples and cherries. It is submitted by the Association of Producer Organizations, a Consortium established in order to submit the action. The consortium consists of 2 producer organizations recognized by the national authorities of Greece.
The general objective of the proposed action is to enhance competitiveness of the Union agricultural sector after achieving two main objectives which are linked to each other.
The first main objective is that 100.000 people in Norway and 50.000 people in Serbia every year will acquire new knowledge concerning the quality and advantages of Union agricultural products.
The second objective is to increase the value of sales by 50% in Serbia every year compared to the previous one, enter the market of Norway with 200.000 € value of exports in the first year and increase the value of sales by 100% the second and 60% the third year.
Action strategy: The main Union message of the action will be the quality and safety of European fruits. Secondary messages will highlight the specific features of agricultural production methods in the Union, particularly in terms of traceability, authenticity, nutritional aspects, respect for the environment and sustainability, harvest and packing procedure and the characteristics of agricultural products, particularly in terms of their quality and taste.
The communication of the above messages will increase awareness and will eventually enhance competitiveness of the Union agricultural sector. The action aims to promote the European fresh fruits which have unique features in terms of quality, freshness and taste and are produced under strict, European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs, study trips, road shows and press events, over a period of three years.
Budget: € 1,351,371.68 for 3 years
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Product sector:
- Fruit (fresh or dried)
Target countries:
- Norway
- Serbia
Budget
Total
1 351 371,68
€
EU contribution
1 148 665,93
€
Duration 36
months
Start date
End date