Bio Dinamico

Bio Dinamico is a three-year program of € 3 316 640 finalized, in line with the objectives of Art. 2 of Reg. 1144/2014 and in line with theme 2, AGRIP-SIMPLE-2021-IM-ORGANIC, to strengthen awareness and recognition of the Union's quality regime for organic production. The final expected impact is to strengthen awareness of the organic quality regime by improving its competitiveness and consumption, in order to optimize its image and increase its market share in the expected target countries: Italy and Germany.
The strategy to achieve these objectives is based on a mix of activities, aimed at consumers, the main opinion leaders and operators in the trade and in the Ho.RE.Ca. sector, which combines: i) traditional and innovative communication channels, ii ) tasting days that allow direct contact between consumers and the EU's organic products of excellence; iii) organization of events aimed at opinion leaders, final consumers, operators of demand, the world of schools. This strategy was designed to be able to have an effect on both the demand and supply side. To stimulate both, a better knowledge of EU products is essential. The EU organic branded fruit and vegetable sector, the subject of this promotional program, provides a wide range of specificities that allow Amico Bio to illustrate the merits of EU organic agricultural products that become the themes of the program's message. These are messages concerning quality, food safety and environmental sustainability, linked to the EU organic production standards and the rules on traceability and labeling, but also to biodiversity which guarantees a wide range of products in the EU, with different organoleptic characteristics that allow a diversified use in the kitchen. The program estimates an ROI of 1.27 at the end of the implementation period.